Ask every customer, right after the job, in a way that takes under a minute to complete. Most happy homeowners will leave a review if it's easy and someone asks; they just don't think of it on their own.
Why reviews matter so much in roofing
A roof is a large, trust-heavy purchase. Homeowners compare ratings, read a few reviews and then call the roofers who look dependable. Reviews influence both whether you show up in local search and whether someone picks up the phone.
How to ask well
- Ask soon after the job is finished and the customer is pleased
- Send a direct review link by text so there's no searching
- Keep the message short and personal, and mention the crew by name
- Send one gentle reminder, not five
What to avoid
Don't offer rewards for reviews, and don't only ask customers you think will be happy — Google's rules discourage both. Reply to every review, including the bad ones, calmly and professionally.
Let automation do the asking
This is a classic job for a simple automation: when a job is marked complete, a review request goes out on its own. CN Media's systems can include review requests as part of the follow-up, alongside the lead-response work in responding to leads first. Local reputation also feeds into how you rank in Google Maps.
Want an exact quote for an automatic review-request setup? Ask Cenki, CN Media's AI assistant.
CN Media sets up review requests that go out automatically after each finished job — so no happy customer gets forgotten.
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