How Do I Calculate the ROI of Automation for My Business?

Add up what automation saves you and what it earns you, then compare that with what it costs. You don't need a complicated model, just honest estimates from your own business.

Step 1: Count the time saved

List the repetitive tasks involved, such as answering the same questions, sending reminders and chasing leads. Estimate the hours per week, multiply by what that time is worth, and you have a rough value for the time saved.

Step 2: Count the revenue recovered

• How many leads or calls do you miss now?
• What share would turn into customers if answered quickly?
• What's an average customer worth to you?

Even a small number of extra customers per month can be significant when each one is worth a lot.

Step 3: Compare with the full cost

Include setup, monthly fees and anything variable, like messaging. Then include your own time managing it. If the benefits clearly outweigh the cost with conservative estimates, it's likely worth it.

Be conservative

Use lower numbers than you hope for. If the case only works with optimistic assumptions, pick a smaller first project. To see the cost side in more detail, read hidden costs to watch for and how long payback usually takes.

For the cost side of your calculation, Cenki, CN Media's AI assistant, can give you an exact quote.